Smokin'Hot is dedicated to designing and making the most comfortable, stylish and affordable underwear in Australia.
Smokin’Hot is made for Australian men and women and we know what they want. Our garments are ethically manufactured using high quality textiles resulting in a superior product.
Our goal is to be the best underwear, lingerie and clothing label in Australia and to achieve this we supply all our customers with the best their money can buy.
Three years ago I was standing beside a washing line filled with bras and briefs when I came up with the idea for Smokin’Hot.
At the time I shared a house with five women and was amazed by the amount of underwear that had been hung out to dry. I thought to myself, there’s got to be something in this underwear business!
What started as a joke to cover the backsides of my family planted a seed that over the next year grew into a business.
I did my market research by asking men and women of all ages what they wanted in a pair of underwear. Quality and comfort won out time after time. Being an underwear range I also decided it should be cheeky and fun; garments that you can enjoy on your own, with someone special or with the whole world!
Smokin’Hot is what Australian men and women are looking for because we know that when you look hot, you’re smokin’!
- Mick Ikin, Founder and Owner Smokin’Hot
Smokin’Hot stands out from the crowd with our comfortable and quality garments. Our cotton underwear range for men and women comes in bold bright colours and has already proven popular, while our lace lingerie in bras and briefs makes women feel sexy and svelte.
With our mix and match styles and affordable price point, Smokin’Hot gives you the freedom to experiment and have fun.
Our Range is all about making YOU look your best. If you’ve got an idea about how you want your bras and underwear to be, we want to hear from you. Any designs that we use for our Smokin’Hot range will be rewarded with $250 and the product named after you. More info...
At Smokin’Hot we believe that we have underwear for everyone. Whether it’s everyday comfort, something special for a big night out or to show off your assets in the bedroom we have the styles that will make you look and feel your best.
Our market research shows that our men’s range can withstand some of the toughest use while still holding their shape. We know that Smokin’Hot has been worn by underground miners for two and half years and they’re still going! A popular comment is “I can’t wear ‘em out” If that’s not a recommendation, we don’t know what is!
Our women’s range has been created with a spirit of fun so they can suit everyone from teenagers to the over 50s depending on how cheeky they feel.
Smokin’Hot is working on a new range which continues to expand our promise to bring our customers the latest in underwear comfort and style. Bamboo fabric absorbs up to 60% more moisture than cotton, is organically grown and certified, hypoallergenic and extremely environmentally friendly. Best of all it is so luxuriously soft and light it feels like silky cashmere.
At Smokin’Hot we are well underway to use this amazing new bamboo fabric in many of our underwear and lingerie product lines. Find out more about Smokin'Hot Bamboo.
Do your customers want to look Smokin’Hot? Then you need to talk to us!
Smokin’Hot is a unique Australian brand dedicated to supplying quality and affordable underwear to a growing market for Men and Women. We are currently stocked in 30 retail outlets across four states.
Don’t miss this opportunity to align your business with our exciting new Australian company, talk to us today about how Smokin’Hot can increase your turnover. We understand the challenges faced by retailers and can work with you to ensure agreeable terms. All enquiries will be responded to promptly.
For every pair of underpants, every bra and knickers set, every piece of lingerie and sleepwear that is sold at full price, Smokin'Hot will donate 5% to an Australian charity. That's right every cap, t-shirt, bikini or towel sold at Smokin'Hot, if not discounted, a 5% donation to charity. After 12 months a different charity will receive donations. This is not a gimmick or an advertising ploy... it is our way of showing our support for Australia today, tomorrow and every day after that.